Ulta 21 Days of Beauty Fall Sale
Ulta's 21 Days of Beauty is back for fall 2025! From August 29th to September 18th, you’ll find daily and weekly deals on top beauty products at 50% off. Each beauty steal is only available for a short time, so I’m sharing my recommendations on what to shop, what to skip, and how to get the most out of the sale!
Week 1: Aug. 29th - Sept. 4th
Too Faced Powder Bronzers
Too Faced bronzers are some of my favorites — I’ve enjoyed several over the years, and I’m currently using the Sun Bunny Bronzer. They’re a little pricey, but I think they’re worth it, and I even bought my last one at full price, so getting them on sale is a big win!
Select BaBylissPRO tools
I’ve been a fan of the BaBylissPRO tools I’ve tried, and I know so many people who swear by them. If you’ve been eyeing a new styling tool, now’s the perfect time to snag one at a better price!
Tarte Maracuja Juicy Plumping Lip Oil
Tarte’s Maracuja Juicy Plumping Lip Oils are definitely a deal to check out! I’ve loved every product I’ve tried from this lip line — they’re hydrating, glossy, and so comfortable!
Select Philosophy Fragrances
Philosophy products tend to go on sale quite often, so if you haven’t smelled a fragrance yet, it’s probably best to wait until you do and then grab it during the next inevitable sale.
Lancôme Teint Idole Ultra Wear 24H Full Coverage Foundation
If you have normal to dry skin and want a higher coverage foundation, this Lancôme one is a great pick! I don’t have it in my collection right now since I finished my last one, but it’s definitely a foundation I’d repurchase!
Select Bed Head Stylers
If you love easy, reliable hair products, you should check out Bed Head’s select stylers on sale! The Masterpiece Hairspray and After Party Soothing Cream are tried-and-true favorites and they look to be a part of this deal!
Week 2: Sept. 5th - 11th
Buxom Full-On Plumping Lip Polish
For as long as I can remember, Buxom been my go-to brand for lip gloss! If you love shimmer, a hint of color, and a minty plump, I’d definitely recommend picking up Lip Polish while it’s on sale!
Select Redken Thermal Sprays
I’ve had stylists use Redken heat protectors on my hair, and I regularly see people praising this line, but I’ve never purchased it myself. The original price of nearly $30 always held me back, but if I can try it for half the price, I’m more willing to give it a go.
Select Tarte Mascaras
While Tarte has so many fan-favorite mascaras, only a few appear to be included in this sale. If you’ve tried one of the discounted options or have been eyeing it, now’s the time to buy since sales like this on high-end mascaras are rare!
Lancôme Hypnôse Drama Extreme Volumizing Mascara
I usually don’t see a major difference between drugstore and high-end mascaras, but Lancôme really impresses! The Hypnôse Drama is my top pick — it gives the closest look to false lashes without needing an actual pair of falsies!
Select Kendra Styling
Kenra Professional products can be pretty hit or miss for me, so I would only recommend taking advantage of this deal if you have tried the products you’re planning to purchase beforehand.
Select Pureology Hair Treatments
Pureology is a super popular brand, and people rave about their products for keeping hair hydrated and healthy! Their products are on the pricier side, so seeing any of them on sale is always exciting!
Week 3: Sept. 12th - 18th
Color Wow Travel Size Dream Coat Spray
All kinds of celebrities are fans of the Dream Coat, and the sale is the perfect time to see what all the hype is about — especially if you’re looking for a product to help your hair beat the humidity, which is its claim to fame!
Bio Ionic 10X 1” Styling Iron
For years, my go-to flat iron has been from Bio Ionic, and it’s easy to see why fans rave about their tools! Among their high-quality and reliable selection is this 1” styling iron, which will be on sale for much less than its typical expensive price tag!
Estée Lauder Double Wear Foundation
Loved for its matte finish, full coverage, and long wear, Estée Lauder’s Double Wear Foundation has long been regarded as the go-to for normal to oily skin! Now is the perfect time to try it or stock up on your shade for less!
Smashbox The Original Photo Finish Primer
If you’re looking for a new primer, Smashbox’s Photo Finish Primer is a longtime favorite for creating a smooth base and helping makeup last all day. Since it’s usually on the pricier side, snagging it for half off is a no-brainer!
First Aid Beauty Ultra Repair Cream
This sale is a great chance to try First Aid Beauty’s popular cream if you’ve been curious. I liked it when I used it, though my dry, sensitive skin needed something richer. If your skin isn’t quite as dry, this could be a great match, and getting it for half off makes it even better!
Select IT Cosmetics Moisturizers
For a while, Confidence in a Cream was a staple in my routine, and I repurchased it several times. Over time, it started irritating my face, leaving dry, rash-like patches. Whether from an allergy or a formula change, my sensitive skin didn’t agree with it — so if your skin is sensitive, this one might be worth skipping.
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